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Me, Myself & I
Branding | Design / Layout
Laura was looking to refresh her brand to attract a new, younger client. With more spa treatments on her treatment list it seemed like the perfect time to refresh her look and feel to reflect this exciting new change. After an initial meeting to get to know Laura,
I sketched out some examples and sent over a few worked up versions, which can be seen in the first designs below. We worked together to achieve a new look and feel she was happy reflected herself and her new business model.
Initial Designs
For my initial design I illustrated flowers of healing to indicate the health and healing experienced at a spa as well as experimenting with the symbolism of circular design in spirituality to indicate calm.
Chosen logo
We worked together to achieve the simplicity Laura had envisioned for her logo, still keeping the circular design but adding a touch of watercolour to simulate the familiarity and comfort of a painting. Watercolour accents can be seen throughout all the printed materials.
Razors
A stylish rebrand of a
small village barber shop. Change of location and
some services prompted
a new target audience